Click to enlarge
Photographer: Kevin Marburg
Hair & Makeup: Ann Ho of Chromesick Makeup Artistry
Dress: I made it!
Model: Lauren WK
Hi, guess what! For the past four years, I have been working on a top-secret project: Sugarpill Cosmetics! Between running the Shrinkle clothing line–which I’ll continue to do–and living my life, this took a lot longer than I’d anticipated. I didn’t want to go the fast and cheap route by just repackaging the same generic loose pigments that everyone else is selling. I take considerable pride in my work and refuse to settle for anything less than awesome! So, I went about creating a custom line of vibrant, richly-pigmented, velvety-smooth, pressed eye shadows. My goal is to offer you something bold, unique, and brand new–Even if it takes 4 years, ha!
Surprisingly, one of the most difficult tasks was finding the perfect model for the launch of my company. I had a very specific image in mind: petite, angel-faced, platinum-blonde, porcelain-skinned cutie that you just wanna put in your pocket and take home with you! I spent a year scouring the earth (okay, the internet) for this imaginary doll. Then one day I found Lauren WK living right here in San Francisco. I asked her to be my girl, she said yes, and then my life was complete!
I am thrilled beyond words with the way everything turned out. All the hard work and crazy sleepless nights eating buckets of ice cream to stay awake were so worth it! The end result is a product I can truly be proud of. There are still some details I need to work out before the website goes live in a few months, but I am ecstatic and can’t wait to show you what I’ve been working sooo hard on.
I’ll be posting some behind-the-scenes pics from our shoot this weekend!
XOXO
Amy
Ooooooh! that’s great news! I can’t wait to try it!
Thank you! :-)
I, for one, am RIDICULOUSLY proud for you!! I can’t wait til you release it and will sport it proudly.
Aww thanks dude! You are always so supportive! :-D
Nice!!!!!!!!! Me likey
Thanks Jela!!
I am ridiculously excited for you, so awesome!
Thank you! I am so excited too!
Is any (or all, I hope) of it vegan?
Hey Katie! MOST of the colors are vegan, but a few of of them contain carmine. I will be sure to list all that info on my site for my vegan friends. :-)
Yay! I hope the awesome colour on this photo is vegan:D
:O holy shit i’m so amazed.
Thank you gorgeous!!
CONGRATULATIONS!
How did you keep your secret for so long?
The image here is STUNNING and so well executed, you should be proud.
I for one, can hardly wait to see the new products!
Bestestes~
xo! deb
Thank you so much!! I forced myself to keep it secret because I didn’t want to jinx it. In the past, I’ve gotten overly excited about upcoming projects, blabbed about them left and right, and then something would fall thru and it wouldn’t happen. I’m not really superstitious, but this project was so important to me that I wasn’t willing to take any risks! :-D
Eee! I’m so excited to see how this turns out. You originally got me addicted to Kryolan, so I’m sure this will be just as fantastic — especially with your own Shrinkle spin on it. I’ve watched your little internet persona grow and change over the past 6 years and I’m so proud of you. You rock, Amy. Keep up the good work!
Thank you soooo much for your support, Chrissy! You are supersweet!
you are such a smart business woman!
i can’t wait till i can purchase some :D
Thanks doll!!
The pic looks amazing! congrats
Yes, Lauren always looks amazing! Thank you so much! :-)
[...] This post was Twitted by sbilokonsky [...]
EVERY THING you do is amazing !
MARTY!! Oh my god, I haven’t talked to you in sooo long! I hope you’re doing well. We all still have the heart padlock necklaces you made us! I check out your site every now and then but it doesn’t look like you’ve updated in a while. You need to get on that so I can show you off to all my friends, pal!!
I can’t wait!
Thank you! I can’t either! :-D
Increidble, it looks gorgeous.
Thank you!!
I am super hoping you have a vibrant red color. It’s my favorite <3
I second that- I got my hopes up when Xenia’s Limecrime came out, but alas, her red is closer to a rust :( A vibrant satiny flame, fire-engine, true red would be awesome!
I do, actually!!! It’s a gorgeous bright true red. It’s a pressed powder with only a tiny hint of satin texture (mostly matte) but still the prettiest red!
That is SO awesome and inspiring – congrats!! I’m looking forward to seeing the rest of the photos :)
Thank you so much!
Oohhhhhhhh! This is gonna be good!
Can’t wait to see the whole line :D
Thanks Liz! I can’t wait to get it out there!
Looks amazing. Can’t wait to give everything a try!
Thank you Tiffany!!
!! She’s perfect for it!
The makeup looks amazing!! congrats and good luck <3
Yup, she is a perfect doll!
Thank you for your support! :-)
I <3 you guys!!!
Lauren!! We couldn’t have done this without you. Come back for an ice cream date! And that bag of scary vinyl clothes you left at my house, haha! Oh and if I do recall, there is a sequined tuxedo leotard dying to meet you….
Oooh, sequined tuxedo leotard…. I don’t think I can resist.
That is so cool Amy, really looking forward to this!
Thank you Iqqie!
cant wait to see the new product!
Thanks Jenna!
OMG! I love the picture!!!!!!!!!!!!!!! I’m in love with Lauren now :D it’s a perfect picture! I can’t wait for more pics!!
Congrats for your new product!
Hey gorgeous! Thank you for always being so supportive and sweet! :-)
:) Thanks! I want purple :D
AWESOME SURPRISE!!!! You are so good at keeping shizz on the down low!!!!! I’m so excited for you!!!!
Also, I am in love with Lauren. She’s flawless.
I’m usually not good at it, but I was soooo scared of jinxing it! Ever notice how whenever you spill the beans on something exciting before it happens, something falls thru and it ends up not happening? I was not about to jinx this one, it’s my baby! :-)
I’m so excited! Everything you do is awesome, so this is something exciting to look forward to!
Thanks doll! I really appreciate your support! xoxo
you’re gonna rock it and your model lauren is PERFECT for your product! I want to steal her away!
SOOO PROUD OF YOU! You’re awesome!
Thank you! :)
Congratulations! This looks fabulous. I’m always looking for new bold, vibrant makeup to wear on stage; can’t wait to try this out. If it can stand up against stage lights and singing/dancing for a few hours, I’m sold.
Your model is beautiful; so happy you found her!
I’m happy I found her too! :-D
Thanks Jill!! xoxo
That’s awesome! I can’t wait to see the rest of your line.
Thanks Veronica!!!
OMG IM SO PROUD OF YOU TOO!!!!
Dude, I honestly couldn’t have done it without all that container info you gathered for me that one summer… wooo!!!
Have you been going to Fosters Freeze lately? Someone commented me saying they saw me at Fosters Freeze. How funny!
Mmm now I am craving french fries and ice cream.
hahahah dude i secretly have been craving foster freeze for the past week…. i don’t know if it’s because it’s summer or if i miss those 10000 calorie nutter butter sundaes! that’s funny someone commented you… we haven’t been to foster freeze since last summer right? hahaha
Not only am I proud, I’m glad I don’t have to bite my tongue anymore. hahaha
I’m gonna be sending you sooo much stuff to test for me in the coming months. My website should say “We do not test on animals. Only black Josh!”
Congrats on the new project, and kudos on Lauren’s pic. Everyone needs to have one Lauren in their life!
Thank you for the support! :-D
Congratulations!! yay!
Thanks, dude!
So pretty, as aLways. . .
Thanks Abbey!!
COOL!!!!! I’m sooo proud of you, Amy! I know you work so hard for the makeup and clothing line. So I have been back since end of Dec and we haven’t seen each other yet. Well, I have seen Toots maybe once? We should hang out when my gig is over (in the fall) ahahha.
YES!! Where are you living now? I’m in Oakland. And we are so long overdue for a dinner date!
so cute!! it makes me want to wear makeup. do you have a gothic line coming out too?
Only if you let me use your high school dance photos to promote it, Lord Darkness!
seriously. beyond proud of you. sniff, sniff. btw-ngan might come to visit in october and the offer for free crab is still open ;)
crab!!!!!! amy is sooooo weak she gave up shellfish for like 2 weeks. she can’t resist that buttery garlic crab.
I’m in!!!
Damn now I have to learn how to wear make-up again!
Oops! I think I was wrong when I said the Twitter icon would work. I think it’s only LJ, or you have to upload one at gravatar.com. As you can see, I TOTALLY know what I am doing! :-D
FUCK YES.
Thumbs up! :-D
Looks gorgeous!
Thank you!! xo
Oh gosh it looks so fantastic!!! I cannot wait to get my hands on it, theres nothing better than fabulously bright colors =)
Thanks Kristina! And yes, there will be lots of bright colors. Yay!!
Congrats! Can’t wait to buy some stuff!
Thanks Melissa!
that’s so awesome!
I wish I wore make up more,but i cant seem to make it look cool.
are you going to have tutorials or something online for makeup ideas?
Thank you!!
I’m terrible at teaching stuff, but I definitely plan on bribing my talented makeup artist friends to make tutorials FOR me, haha. ;-)
holy smokes that photo is AMAZIN’! congrats amy!
Amy, you are nothing short of amazing. Keep up the good work :)
Thank you so much Ashley!! I am super excited!
Well Done! I got sad that the was only one picture! :) Your makeup looks PERFECT against her skin. Great choice of a model, she’s beautiful!
I can’t wait to apply your makeup, go out and get drunk then fall asleep and wake up with a neon pillow. :D
Ha, yeah, I wanted to post more, but the other ones were so fancy schmancy we couldn’t edit them in time. Just wanted to get something up for now and post more as we go thru ‘em! :-D
cant *wait* to see the range!! congrats!!!
Thanks Kim! I can’t wait to finish the website and get it all out there! :-D
i’ve always wanted to buy your cute clothes, but i’m not quite the size you make… it’ll be great to be able to get something that you’ve been able to take great part in!! i’m so excited for your new line, congratulations!!
Aww thank you Janee! (Cute name, btw)!
aww thanks!! my mom made a good choice =]
o! i can’t wait~! this all sounds tooooo good~! woot~!
Thanks Maki!! <3
OMG I AM SO EXCITED FOR YOU! I NEARLY SQUEALED IN HAPPINESS!
I’m quite psyched to rock not only your beautiful clothing, but now your kickass makeup. YEOOOW!
I am quite proud to be a walking Shrinkle billboard :D
Congrats :)
Chrissa!! Thank you for all of your kindness over the years! I love you!! :-) Oh, I didn’t know you’re on Twitter. Added you! xoxo
YAY SHRINKLEBUNS YAY
Thanks Lumipuff, your support and friendship mean the world to me! Oh did Kevin tell you yet that we’re coming to LA first week of August? Just thought I’d tell you in advance so we don’t just show up by surprise and have you be super confused like last time, heehee!
That’s a dumb time to visit LA, in case you were wondering or anything.
We’re going again in September. Better be there, ho!